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Understanding Your Players
A simple framework to build a holistic picture of your target players
Mar 8
•
Mark Sargeant
3
February 2026
The Aspirational Economy
How cultural sherpas and algorithms architect the potential of becoming someone
Feb 15
•
Mark Sargeant
3
2
The Battle for Your Mind
Applying the laws of positioning to modern games publishing and the importance of being "optimally distinct"
Feb 8
•
Mark Sargeant
4
1
Highguard: Perception Becomes Reality
When the biggest stage in gaming creates a vacuum that the internet is only too happy to fill with vitriol.
Feb 1
•
Mark Sargeant
2
1
January 2026
The Power of One: Why Your Game Needs a Muse
How focusing on a single, ideal player accelerates decision making and solves the “beige” game problem.
Jan 25
•
Mark Sargeant
8
2
2
The Three Eras of Game Publishing and Why Advocacy Often Wins
With 50 games being released on Steam every day, it’s becoming increasingly harder for new games to stand out.
Jan 20
•
Mark Sargeant
9
3
2
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